Understanding Google Algorithms

Everflux - Google Phenomena Explained

1. Intro - about Google
Unless you are a web internet user in the true significance of the principle, if you read this, I am practically particular that you know Google. Or, you think you know Google. You are probably conscious that Google is a "online search engine", that practically 80% of the internet searches on the planet are done through Google. If you are a city- or uber-geek, you probably understand that the term "to google" entered into the English language, as in "she googled her high school sweethearts". And if you are actually, truly on top of things all trivia and have Wikipedia as your browser's home page, you might even understand that the name "Google" is a play on the word "Googol", which was created by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred absolutely nos. Here's one piece of geek trivia that you might not know: The "Google" spelling is also used in "The Hitchhikers Guide to the Galaxy" by Douglas Adams, in which one of Deep Thought's designers asks, "And are you not," said Fook, leaning anxiously forward, "a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?"
2. Everflux - what is that?
Some odd "Glossary of SEO terms" (SEO = Seo) specifies the Everflux as "An anomaly by which pages can quickly appear and then vanish in Google page rankings. Generally strikes recently added websites."
Essentially, Everflux refers to the consistent change in Google's Online search engine Outcomes Pages (SERPs), while Google constantly scours the web looking for "minty fresh" material, altering their index appropriately.
In plain English, sometimes, ranks go up or down arbitrarily, link popularity is entirely lost, pages that have actually been indexed for several years simply vanish and are nowhere to be found in Google and other comparable Outer Limits phenomena. Many people whose income depends proportionally on their possible consumers' ability to find them by means of a Google search, may believe their organization is damaged, they are destroyed, and I can clearly see why.
According to online forums at Webmasterworld, the first sightings of the phenomenon occurred in July 2002. Later on that year, the following speculation on Everflux emerged: "Lastly, they could be dealing with the index, rolling indexes back, switching parts of the index, supporting parts of the index, rewording some angering part of the index, erasing parts of an index - or a wide variety of other actions or problems that just Google could learn about."
My advice on our fresh crawl is to view it as a nice "bonus" on top of Google's deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety."
Google presented a "fresh crawl" procedure to make their results as appropriate and as fresh as possible. It runs every day. The function of the day-to-day fresh crawl is to upgrade Web pages in the index that modification frequently. This permits Google to offer outcomes that are current with present occasions.
Google also does one major update monthly, which usually begins anywhere from around the 19th or 20th of the month to around the 28th of the month. The upgrade process continues for several days, with search engine result appearing to vary as the upgrade continues. The new data migrates to Google's partner sites once the update has been completed. The main factor for the change is that Google uses several websites that have to be synchronized (in popular terms). While this procedure takes place, search engine result may seem to jump and info may appear to vanish and re-appear. It is comparable in concept with the idea of DNS proliferation.
The regular month-to-month crawl happens at different times for different web sites. The outcomes of this crawl are typically shown at the time of the following update.
For a variety of months, starting early Summertime 2002, spidering of sites and modifications have actually been observed to be going on all month, in between the routine month-to-month updates. This has happened referred to as Everflux, and represents Google's continuing desire and efforts to keep their search relevant, of high quality, and "minty fresh."
Everflux is another evolutionary step in the process of using the most current and appropriate snapshot of the web to the general public. Google is contributing to their value as a search tool by offering their index a few of the same qualities as what is being indexed. That is, the more adaptable and fluid an index of the web is, the more precisely it will have the ability to show the fluid and versatile nature of the web.
These of you who evaluate web logs most likely notice that traffic rises for certain search terms on certain days. Say you create a page on the web (or as the younger generation refers to it these days - you make a blog entry) about a movie which is just coming out on DVD and the "fresh crawl" daily process visits your site and makes note of it. Because of its significance in time (extremely streamlined: sort outcomes by pagerank and date), your page reaches the top of the SERPs for a couple of days. Eventually, though, the story falls off your homepage and is changed by another story about another motion picture which is soon gobbled by Google's robotic. The long-standing sites regarding that particular movie regain their dominant positions in the SERPs. This is Everflux completely action.
As I am writing this post, there are reports of a potentially calmer Everflux concerning an internet browser near you. Google has extremely recently performed an upgrade to their software application, called "Jagger". It appears that "Jagger" impacted Everflux, however things started to decrease. It has been reported that the most intriguing impact of "Jagger" on rankings has been reducing the impact of mutual linking as a procedure of appeal. It looks like "Jagger" has actually negated the effort of thousands of site owners. The outcome is expensive linking projects that result in high revenues and high rankings have actually plummeted. On the other hand, short article submission appears to have actually come through the "Jagger" update obviously protected. Because Google has put more emphasis on one way links, I believe this is happening.
Make sure every page has a unique title (you know, the tag), don't put a google of keywords in the title, just one or a few that reflect the content of that page. Most of us, myself included, get lazy or just copy and paste pages and forget to change the title - Google's software sees all that and does not forgive. In the Google world, we call this shift Everflux
3. Conclusion - don't be terrified of the huge bad Everflux.
Even if you do not own and/or style and/or run your own site, it's interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see how the exponential increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also interesting to see how the people at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.
Now if you do own, operate, design websites and if your paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is the main enemy of happiness as we know it. As always, I believe that while you might not be able to control a process, your happiness will benefit dramatically from just the mere idea of understanding that process.
4. Conclusion - about Google
Someone should really write a book entitled The Hitchhiker's Guide to Googling and start it with an excerpt from Google's own "Information for Webmasters" resource:
Just do the normal things you should do:
1. Create a great site.
2. Submit your site to google on our "add url" form.
3. Get a link from the Open Directory Project or other directories (Yahoo, etc.).
4. Don't panic if your site takes a little while to show up in google. Be patient, and start to look around the web-- there's lots of great advice about improving your site for users and search engines.
Hope this helps, google.